Green Screen Garden, 2021
Figure 1
Today, most people spend their lives online: browsing social media, watching cat videos, etc. Some consider this a parallel activity, not part of their ‘real’ life. But the truth is that today those whose brains have been rewired through their interaction with technology cannot understand reality without understanding social media imaging. In fact, they are so intimately attached to those images, that their reality seems post-produced. On the other hand, this new collective subjectivity offers new possibilities, as they promote the idea that today—as Joseph Beuys predicted—everyone can be an artist, therefore assigning a new role to internet shared images and their producers. The questions that arise are these: could we embrace the creative potential of these apparently meaningless activities as the rich material for new collaborative narratives? Could we benefit from these collective productions to promote new bioethical discourses?, or would this rather add another footstep towards a new becoming media?
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